Dear all,

Dr Catalina Goanta (University of Utrecht) and I (Sophie Bishop, University of Leeds) wanted to bring to your attention an event that may be of interest for those working on influencer culture, content creation or digital advertising. Together with the European Commission, we have drawn from our research expertise in law and influencer culture to co-develop the first European legal training for influencers on the topic of consumer protection.  

We have helped to develop an approachable (even fun!) range of easy-to-understand resources aimed at explaining relevant regulation to influencers, their management and agency teams, brands, advertisers and audiences.  

The Hub includes short, animated explainer videos; helpful checklists for best practices like advertising disclosures; legal briefs and links to other important national and international authorities. The Influencer Legal Hub will be publicly available on the European Commission website after the launch event below. The Hub goes live on 16 October. 

We would like to invite you to attend a launching event on Monday 16 October at 10.30 CET. The programme includes a range of speakers including us, key EU consumer protection policymakers, and content creators. Register here: https://us06web.zoom.us/webinar/register/WN_AL8oHoy9SjCudgar0343Qw#/registration

Please get in touch if you would like to know more about the resource, or the ERC project HUMANads which this work is broadly a part of.

Best wishes,

Catalina and Sophie