Yulia Yurtaeva-Martens

https://link.springer.com/book/10.1007/978-3-658-47279-5

This volume explores television program exchange within Eastern Europe as well as between East and West, and its crucial role in the development of television as a medium.

The study presents a systematic analysis of the emergence, development, and activities of Intervision, an Eastern European—and, from today's perspective, transnational—organization that was founded in 1960 to coordinate television program exchange. Particular attention is given to the qualitative and quantitative evaluation of program exchange within Intervision and its cooperation with the Western European Eurovision, taking into account the political and technological conditions and implications of the time. The historical analysis covers the entire period of Intervision's existence from 1960 to 1993. The volume offers valuable insights into the mechanisms and dynamics of European television program exchange during the Cold War and connects with current research on socialist television from a transnational perspective.